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Summary

OUR APPROACH

PROJECT
OVERVIEW

Creating a premium Samsung showcase required combining modular fixture design, interactive technology, and strict brand execution. Somerville transformed the West Edmonton Brick location into an immersive home entertainment experience featuring a cohesive branded environment.

THE SCOPE

  • CLIENTSamsung
  • LOCATIONS1
  • INDUSTRYTechnology
  • TYPETV Display Wall
  • MaterialsMetal, Plastic, Wood
  • TIME4 Weeks

Brand Integration

Translate Samsung’s brand guidelines into a cohesive retail environment.

Interactive Experience

Develop an engaging product showcase that allows customers to explore Samsung TVs and Soundbars through hands-on demonstrations.

Flexible Design

Create adaptable fixture solutions that support multiple configurations and future product updates.

THE CHALLENGE

SCALE. SPEED.
NO DISRUPTION.

Creating a dedicated Samsung experience required balancing premium brand standards, interactive product demonstrations, and a flexible fixture system.

THE SCOPE

  • Meet Samsung’s strict brand standards.
  • Create an immersive demo experience.
  • Develop adaptable fixture solutions.
  • Manage complex installation requirements.
  • Deliver a complete space in under six weeks.

THE SOLUTION

ONE PARTNER SOLUTION

Branded Experience

  • Created a dedicated Samsung showcase within the West Edmonton Brick location.
  • Integrated illuminated Samsung logos and branded graphics throughout the space.
  • Delivered a premium environment aligned with strict brand guidelines.
  • Enhanced product visibility through cohesive retail design elements.

Modular Fixtures

  • Designed flexible fixtures for Samsung TVs and Soundbars.
  • Created configurations for both wall-mounted and standalone gondola displays.
  • Engineered fixtures to adapt to future home entertainment category changes.
  • Combined clean aesthetics with practical retail functionality.

Interactive Installation

  • Integrated touchpad demos for hands-on product exploration.
  • Managed clean cable routing while maintaining easy service access.
  • Coordinated shipping, site preparation, and complete installation.
  • Delivered the full project from design to execution in under six weeks.

Project Gallery

Project Gallery

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