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DECEIM ENDCAP

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Summary

OUR APPROACH

PROJECT
OVERVIEW

Cosmetic brand guidelines serve as the blueprint for crafting a distinct visual identity that resonates with the brand’s ethos and values. Creating a unified and aesthetically pleasing look frequently calls for the usage of high-end materials to boost the brand’s visibility in the cutthroat marketplace.

THE SCOPE

  • CLIENTDeceim
  • LOCATIONS900
  • INDUSTRYBeauty & Healthcarev
  • TYPEDisplay Cosmetic Unit
  • MaterialsMetal, Tile, Wood
  • TIME4 Weeks

900 Live Trading Stores Installations

Every installation had to be completed overnight or across limited trading windows- no closures were permitted.

Strict Brand Consistency

Differentiate the brand in a highly competitive cosmetics market, while sustaining strict brand consistency standards in original design and across every location.

Complex Logistics

Coordinating fixture delivery, installation crews and waste removal at 900 locations simultaneously.

THE CHALLENGE

SCALE. SPEED.
NO DISRUPTION.

Our team designed, engineered and installed a premium in-store display to enhance product visibility. The scope of work included:

THE SCOPE

  • Concept design & brand specification
  • In-House manufacturing
  • Logistics & pre-kitting by store
  • Overnight installation & waste removal
  • Quality audit & real-time reporting

THE SOLUTION

ONE PARTNER SOLUTION

Logistics & Installation

  • Completed 900 live-store installations without disrupting daily operations.
  • Managed logistics, scheduling, and on-site execution to keep every location on track.
  • Maintained consistent installation quality and timelines across the entire rollout.
  • Delivered a seamless national implementation.

Elevated Branding

  • Designed to reflect Deciem’s minimalist brand identity.
  • Used premium ceramic subway tiles for a refined, cohesive finish.
  • Selected high-quality materials and finishes throughout.
  • Added a backlit logo to reinforce brand recognition and create a premium presence.

Customer Engagement

  • Used integrated downlighting to maximize product visibility.
  • Created a standout focal point in a competitive retail environment.
  • Drew attention to premium packaging and product quality.
  • Elevated the shopping experience to drive engagement and sales.

Project Gallery

Project Gallery

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